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Kasey Kahne to Drive the No. 9 Wrigley’s Doublemint Dodge in November NASCAR Busch Series Race at Phoenix International Raceway
01.25.2007
CHARLOTTE, NC (January 25, 2006) -- The Wm. Wrigley Jr. Company (NYSE: WWY) today announced a partnership with Evernham Motorsports and driver Kasey Kahne, in which the 2006 NASCAR NEXTEL Cup Series wins leader will drive the No. 9 Wrigley’s Doublemint Dodge during the NASCAR Busch Series race at Phoenix International Raceway on November 10, 2007.
“Kasey joins NASCAR drivers Juan Pablo Montoya, Reed Sorenson and David Stremme to create a dynamic Wrigley’s racing team with a proven record for success,” said Paul Chibe, Wrigley’s Vice President of U.S. Marketing. “Big Red, Juicy Fruit, Winterfresh, Doublemint and Wrigley’s Spearmint have become part of American popular culture and aligning with NASCAR is a natural step in continuing to grow the iconic brands.”
The No. 9 Wrigley’s Doublemint Dodge will feature a distinctive green paint scheme, reflecting the unique packaging and flavor that has made Doublemint one of the world’s best-selling chewing gums since the brand’s launch in 1914.
Each of the cars in the Wrigley’s racing team – Montoya’s bold black and red No. 42 Wrigley’s Big Red Dodge, Sorenson’s signature yellow No. 41 Wrigley’s Juicy Fruit Dodge and Stremme’s cool, crisp blue No. 41 Wrigley’s Winterfresh Dodge – were designed with paint schemes that mirror the iconic packaging that makes these popular chewing gums distinctive.
“Like many kids, I grew up chewing Doublemint, so it’s an honor that Wrigley has asked me to take the gum on its inaugural lap around the track,” said Kasey Kahne. “While Reed, David, Juan Pablo and I race for two different teams on the NASCAR circuit, we’re linked together through these great Wrigley brands. I have a lot of respect for those guys and look forward to racing them on the track each week.”
About Wrigley
The Wm. Wrigley Jr. Co. is a recognized leader in the confectionery field and the world's largest manufacturer and marketer of chewing gum, with global sales of more than $4 billion. The Company markets its world-famous brands in more than 180 countries. Four of these brands -- Wrigley's Spearmint®, Juicy Fruit®, Solano® and Altoids® -- have heritages stretching back more than a century. Other brands around the world include Doublemint®, Life Savers®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®, Alpine®, Sugus®, Cool Air®, and P.K.®
About Evernham Motorsports
Evernham Motorsports is a leading team in the NASCAR NEXTEL Cup Series, NASCAR Busch Series and ARCA RE/MAX Series. Founded by CEO Ray Evernham in 1999, the team is in its seventh season of competition at the highest level of NASCAR racing with drivers Kasey Kahne in the No. 9 Dodge Dealers/UAW Dodge Charger, Scott Riggs in the No. 10 Valvoline/Stanley Tools Dodge Charger, and Elliott Sadler in the No. 19 Dodge Dealers/UAW Dodge Charger in the NASCAR NEXTEL Cup Series. Evernham Motorsports also fields the No. 9 Ultimate Chargers Dodge Charger in the NASCAR Busch Series and is campaigning Dodge Chargers with driver Erin Crocker in the ARCA RE/MAX Series and NASCAR Busch Series. For more information on Evernham Motorsports, visit www.evernham.com.
